Sharp. Emotional. Intriguing. It can only be the music video for Sia's new track 'Big Girls Cry' (scroll for video), and if 'Chandelier' and 'Elastic Heart' have taught us anything it's that Maddie Ziegler is likely poised and prepared in the wings waiting for her third video performance. 'Big Girls Cry' is taken from Sia's recent album, 1000 Forms of Fear, which attracted mainstream attention due to the popularity of 'Chandelier'. Predictably, in this latest video, Maddie does make an appearance, in what is turning out to be a memorable series of conceptual pieces focusing around issues and emotional experiences in the singer's life - the most recent of which centres on mental illness.
With no big gimmicks or fancy sets it can be difficult to understand the stripped back, in-your-face style of video the singer and her team produce, which may make it difficult or uncomfortable to watch at first. But this is exactly what the essence of the song is all about, and the video makes a lasting impression on the multitude of emotions and actions a person can face and make, and what kind of effect this can leave on someone. Sia has never been an ordinary pop artist (in recent years she has made the decision not to face the camera during live performances and often opts for a paper bag or some other cover-up) and this video shows the type of aesthetic the singer prefers - one that is gritty, unusual and in some cases, unsettling. It's designed to provoke questions and stimulate answers.
On the track itself, Furler teams up with Chris Braide, whose lyrics are as memorable and poignant as ever; 'And I don't care if I don't look pretty/ Big Girls Cry when their hearts are breaking'. The result of the pairing is a more vulnerable and introverted song, with Furler's rawness coming through in bounds, hitting the notes with utter simplicity and passion.
If you want to be taken on a ride with Sia and Ziegler then check out the gritty video below:
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