J.A. Konrath, creator of the series featuring Chicago police lieutenant Jacqueline “Jack” Daniels (Whiskey Sour, Bloody Mary), is in the midst of the most aggressive publicity campaign I’ve ever seen. Konrath plans to visit 500 bookstores in 23 U.S. states between now and Bouchercon, at the end of September. His schedule can be found here.
To say that Konrath is methodical is a bit of an understatement. He has the “bookstore blitz” down to a science: sign the inventory of his books on hand (and place a business card/bookmark in each copy), chat up the booksellers, leave behind a free copy of his new novel, Rusty Nail, get business cards for follow-up, obtain names of the bookstore personnel to use as future character names, and ask for hand sales.
This level of guerilla marketing may strike some as unseemly conduct for a writer. I, on the other hand, admire Konrath’s gusto, not to mention the fact he understands that being an author is akin to being the CEO of his own corporation. If the book fails, it won’t be due to any passivity on his part.
Konrath’s blog is keeping track of his progress. I’m rooting for him.
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